I consult quarterly as the marketing and branding expert for Patti Spencer, a trusts and estates expert based in Lancaster, Pennsylvania. Patti's goals were more personal - while her business is thriving from her well-managed local reputation, she set her sights on a broader audience. I have been designing a strategy for her to grow her audience for her future manuscripts, which are mostly geared toward the corruption found in large charities and trusts.
We have been working closely together to develop her personal brand and social media presence, along with coaching on how to produce her own content. I have also developed creative marketing materials for her to give talks on these topics.
https://www.tiktok.com/@atty.patti
Presentation design inspired from the "Sweet Charity" Broadway Musical production, this series will cover fraud and corruption in nationally recognized charities.